Step 2: Record

Once you have identified your preferred candidates and planned the list of questions you would like to ask them, we offer two ways to capture the most effective testimonial recordings.

To ensure a completely frictionless experience, we conduct our live-directed interviews over Zoom so your clients feel completely at home. By using a platform everyone already knows and trusts, you get the benefit of directing the story in real-time, while our expert editing team transforms the standard recording into a polished, cinematic asset.

For a fully produced, collaborative recording experience, we implement a comprehensive live-directed workflow:

  • Frictionless Entry: Participants join the session through a standard Zoom invite. There are no new platforms to learn, accounts to create, or complicated tech checks required—they just click the link, and we handle the rest.
  • Real-Time Story Direction: Your marketing team, compliance officers, or agency directors can join the call to quietly monitor or actively guide the interview prompts, ensuring every key talking point and brand metric is hit perfectly.
  • Post-Production Polish: While Zoom provides the familiar interface, our editing team works behind the scenes to optimize the audio, balance the lighting, and apply custom branding, transforming a standard web call into a polished, cinematic asset.
  • On-the-Fly Collaboration: Pivot your line of questioning or ask for retakes in the moment. Having stakeholders present ensures you capture the exact soundbites needed for your campaigns without ever needing to schedule follow-up reshoots.

Found a perfect candidate to interview? Let’s get started.